The bottom of the card reads: “Scratch the moustache and words and take back control.” This concept ties in with the radio ad, which features a teacher asking a couple of children to define the word “dictator” and ends with a child saying, “My father says his bank manager is a dick, a dick….” which the teacher completes by saying “dictator”. For some reason - I can’t quite put my finger on it - it’s not quite as funny as it could be.
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